SiriusXM Media Canada will serve as the new cross-platform sales organization for Canada’s leading audio entertainment company
TORONTO – October 9, 2024 – SiriusXM Canada is pleased to announce the launch of SiriusXM Media Canada, an expansion of the Company’s advertising division which will provide Canadian marketers and advertisers exclusive access to the platforms, programs, and publishers under the SiriusXM umbrella paired with an end-to-end tech stack from AdsWizz, the technology engine powering the monetization of audio content worldwide and a subsidiary of SiriusXM.
SiriusXM Media Canada launches with its first major exclusive offering – the SiriusXM Podcast Network. As October 1, SiriusXM’s market-leading podcast slate, including Smartless with Will Arnett, Jason Bateman and Sean Hayes, Call Her Daddy with Alex Cooper, Conan O’Brien Needs a Friend, Crime Junkie, The Mel Robbins Podcast, and hundreds of additional titles launched to advertisers across Canada exclusively via SiriusXM Media Canada. In addition, SiriusXM Media Canada represents thousands of additional podcasts via AdsWizz’s Podcast Marketplace, which features a variety of premium networks such as PodcastOne, Barstool Sports, The New York Times, Washington Post and more.
The team will operate out of SiriusXM Canada’s office in Toronto. Helmed by audio advertising sales veteran Jon Hales, the SiriusXM Media Canada team brings decades of experience in digital audio including streaming, podcasts, creative production, data and measurement.
“We’re very excited to join the largest audio company in North America and offer Canadian advertisers access to exclusive, impactful, measurable audio advertising opportunities connecting brands to targeted audiences,” said Jon Hales, Vice President of Sales, SiriusXM Media Canada. “Our dedicated, service-focused team, combined with rich content integrations and the biggest names and brands in audio entertainment is what sets us apart.”
In addition to podcast inventory, SiriusXM Media Canada offers a unique audio advertising experience across live radio on SiriusXM and the SiriusXM Streaming Network, which includes Pandora, SoundCloud, and more to millions of engaged listeners. As the longtime leaders in audio advertising, SiriusXM Media makes it easy for every marketer to produce, plan, buy, and measure across its entire audio universe, and now SiriusXM Media Canada is positioned to offer brands the most effective audio advertising solutions in the region today.
For more information, visit www.siriusxm.ca/siriusxmmedia
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About SiriusXM Canada
Sirius XM Canada Inc., operating as SiriusXM Canada, is the country’s leading audio entertainment company. SiriusXM creates and offers ad-free music; premier sports talk and live events; comedy; news; podcasts; and exclusive talk and entertainment. SiriusXM is available in vehicles from every major car company, as well as on smartphones and all connected devices on the SiriusXM app. For more information, visit siriusxm.ca.
Join SiriusXM Canada on Facebook, on X (formerly Twitter), on Instagram and on YouTube.
SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. In addition, SiriusXM Music for Business provides ad-free music to a variety of businesses. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.
SiriusXM Canada has been designated one of Canada’s Best Managed Companies 15 years in a row and is currently a Platinum Club Member.
SiriusXM Canada Contact:
Jennifer Charlebois
Senior Manager, Communications
jennifer.charlebois@siriusxm.ca
416-528-6678